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Essencial Airsoft

Essencial Airsoft is a store selling airsoft and accessories created by the french youtuber La Boiserie,

A total redesign has been done:

  • Migration from Prestashop to WooCommerce
  • Development of a custom WooCommerce / WordPress theme from scratch (PHP, Alpine, Tailwind)
  • Development of custom plugins to increase the AOV (Sticky cart, bundles)
    1. ‘ea-elementor' development of custom Elementor components with the objective to let the client modify their site easily
    2. ‘ea-core' for common features (sticky cart, bundles, custom product gallery, hooks and actions modification, dynamic rating, assets and scripts dequeue)
  • Aggressive optimization (Varnish for backend stability, caching with Redis, CDN) to get loading times < 1s)

There was also a lot of work at the back office level to ensure a smooth workflow for the client.

ea hp
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ea product page 1
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ea collection
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ea sticky
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Product Page

The products have several metadatas ( custom table with metabox cached by redis) added as well as upsells to increase the AOV

ea product page upsell
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AJAX Drawer also has upsells and a free shipping bar and reinsurance elements

ea product page cart
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Do you like my work?

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websiteexperienceappstrategy together!

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