project image

Essencial Airsoft is a store selling airsoft and accessories created by the french youtuber La Boiserie,

A total redesign has been done:

  • Migration from Prestashop to WooCommerce
  • Development of a custom WooCommerce / WordPress theme from scratch (PHP, Alpine, Tailwind)
  • Development of custom plugins to increase the AOV (Sticky cart, bundles)
    1. ‘ea-elementor' development of custom Elementor components with the objective to let the client modify their site easily
    2. ‘ea-core' for common features (sticky cart, bundles, custom product gallery, hooks and actions modification, dynamic rating, assets and scripts dequeue)
  • Aggressive optimization (Varnish for backend stability, caching with Redis, CDN) to get loading times < 1s)

There was also a lot of work at the back office level to ensure a smooth workflow for the client.

ea hp
Essencial Airsoft 7
ea product page 1
Essencial Airsoft 8
ea collection
Essencial Airsoft 9
ea sticky
Essencial Airsoft 10

Product Page

The products have several metadatas ( custom table with metabox cached by redis) added as well as upsells to increase the AOV

ea product page upsell
Essencial Airsoft 11

AJAX Drawer also has upsells and a free shipping bar and reinsurance elements

ea product page cart
Essencial Airsoft 12

Do you like my work?

Let's make a wonderful
websiteexperienceappstrategy together!

Get in touch!