Essencial Airsoft is a store selling airsoft and accessories created by the french youtuber La Boiserie,
A total redesign has been done:
- Migration from Prestashop to WooCommerce
- Development of a custom WooCommerce / WordPress theme from scratch (PHP, Alpine, Tailwind)
- Development of custom plugins to increase the AOV (Sticky cart, bundles)
1. ‘ea-elementor' development of custom Elementor components with the objective to let the client modify their site easily
2. ‘ea-core' for common features (sticky cart, bundles, custom product gallery, hooks and actions modification, dynamic rating, assets and scripts dequeue) - Aggressive optimization (Varnish for backend stability, caching with Redis, CDN) to get loading times < 1s)
There was also a lot of work at the back office level to ensure a smooth workflow for the client.
Product Page
The products have several metadatas ( custom table with metabox cached by redis) added as well as upsells to increase the AOV
AJAX Drawer also has upsells and a free shipping bar and reinsurance elements