NFJ is a high-end jewelry store specializing in creating custom diamond jewelry.
The client previously had a site but it was no longer suitable for the need in terms of aesthetics and functionalities we so went to WordPress/WooCommerce for their versatility.
Design System
Brand Color
Mark Construction
Typography
Moodboard
This project is divided into 3 main parts:
- High Jewellery
- Diamond
- Ecommerce
The objective was to improve the sales tunnel of the site, a big work was made in the backend to facilitate the management (products and singularities according to countries, global translation)
An important rebranding has been performed as a result of this project (using figma, illustrator and photoshop)
